Earn Money by Blogging » Search Engine Optimization

Pause From Easter Bunny Tracker – 2nd PR Update of 2010 Falls on Black Saturday

Joedel — Sun, 04 Apr 2010 03:27:05 +0000

The Easter Sunday or Celebration of Jesus Christ’s resurrection could either be good or bad for internet people depending on the results of the latest PR update for their websites or blogs. Now it’s time to pause playing with your Easter bunny tracker application and check the results.

Website owners, link brokers and SEO people have been anticipating the second pagerank update of 2010. Some are looking forward to increasing their website’s pagerank to benefit from selling links, while it’s time to check and evaluate the links that they bought for some.

Google updates PR every three months from the last pagerank update (at least that was the trend for the past few PR updates) so many have been expecting it to have occurred on April Fools’ Day which fell on Maundy Thursday. However, Google decides to run the PR update on Black Saturday instead.

Keywords Research and Helpful Tools for SEO

Joedel — Thu, 05 Mar 2009 17:00:20 +0000

Keywords Research is one of the pillars of SEO or search engine optimization. Without sufficient research on what keywords to target, all efforts to optimize your websites through search engines will be put to waste. Researching for target keywords needs to be done to determine the proper keywords that we will use for article or content creation, link building, onsite optimization and other related SEO tasks. In other words, you cannot successfully promote your website through search engines if you don’t execute a proper SEO keywords research.

Through keyword research, we will identify which keywords that are related to your website are used by most internet users and use them to optimize our websites. After all, there’s no sense in ranking number one for a search term or keyword that no one uses when searching through search engines. So the main concern in keywords research is to determine which keywords receive high to moderate search volume and using them in optimizing our websites.

There are a good number of free keywords suggestion and research tools in the internet that you can use in researching for key words or key phrases with high search volume. Here are some tools that I have used and I can recommend:

Google AdWords Keyword Tool

The keyword suggestion tool by Google Adwords is meant to help advertisers in generating keywords for their PPC or Pay Per Click campaign. However, the tool is open for everyone to use and that is something that internet marketers can take advantage of. Through this free tool, you can see the most searched keywords in the most popular and widely used search engine in the internet today – Google. Details like approximate average number of searches per month, search volume from the previous month and the volume of competition from other Adwords advertisers will help you choose the right keywords to target. For future use and reference, you can also download the generated keywords in text or CSV format.

Forensics by Searchers.co.uk
Searchers.co.uk is a popular search engine in the United Kingdom which receives millions of users per month. If your target audience is primarily the UK, then Searchers.co.uk’s keyword research tool called Forensics is something that you could use. Searchers.co.uk is similar to other search engines but with more emphasis to indexing UK specific websites. This is the reason why this tool is helpful for SEO people looking to promote their websites in the UK. The information provided by Forensics is very similar that of Google Adword’s keyword tool but with a couple others added which are the Local Rank and Growth or change in search volume. These additional information can help you see and anticipate changes in trends in volumes of searches for particular keywords.

Wordtracker Keywords Suggestion Tool
Wordtracker is one of the first keyword research and suggestion tools in the internet. The free version of this tool can suggest you up to 100 most searched keywords and their number of searches made using them. Wordtracker uses metacrawlers to collect information about keywords and their search volumes. Unlike other keyword tools, wordtracker updates their databases weekly so you are sure to always get the latest, most searched and hottest keywords.

iWeb Tool Keyword Suggestion Tool
The keyword suggestion tool is just one of the free SEO and web tools offered by iWebTool.com. This tool returns up to 10 keyword suggestions based on your main keyword and allows a maximum of 5 searches in an hour for free. You can click the results to search for further similar keywords or click the icons of the top three major search engines to see the actual websites ranking for particular keywords. The tool is simple and is good for basic keyword research.

The purpose of keyword research is to identify which keywords that are related to your sites are likely to be used by internet users and deliver traffic to your websites. These tools can help us analyze what keywords currently have high search volumes and are frequently used by people in search engines. No one knows what search terms, keywords or key phrases are going to be popularly used in search engine queries by people in the future so periodic and constant keyword research is a must for optimizing websites

Complete Quality Link Buying Guide and Tools for SEO

Joedel — Mon, 26 Jan 2009 03:12:53 +0000

We all know that the heart and soul of search engine marketing lies in inbound links so we spend most of our time building links to our websites and our clients’ websites. Though links are not everything in SEO, they are the most important element or factor that will push your websites on top of SERPs (search engine results page) for your target. But how can a really good link be defined and compared to low quality or junk links? Here’s the complete guide that I use to determine how good a website is and if it’s worth buying or exchanging links with.

Search Engine Indexed and Cached
Though this is the most important aspect of a website to look into, many link buyers often skip this part of their evaluation. If a link is not indexed by a search engine, it will not do any good to your website. It is also important to check when the website was last cached by search engines. Cache is the snapshot or record of the website taken by search engines like Google. Ideally, the website should be cached within the last two weeks.

You can check when the website was last cached by Google by searching: “cache:joedelsanvictores.com”

You can check the number of pages indexed by Google from a website by searching: “site:joedelsanvictores.com”

Google Pagerank
Most of the time, the first thing being considered in evaluating the quality of a website is its Pagerank. This is the Google’s measurement of a web page’s importance in the web. The higher the PR or pagerank of the page that your link is going to be placed on, the better it is for your search engine marketing. Yahoo! has its own version of PR which is called the Web Rank. However, I recommend that you use Google’s PR in evaluating the quality of a website. You can check the Pagerank of a webpage using these tools: SEO Logs PR Checker, Check PageRank, Dig Page Rank and Blog Flux PR checker. You can check the Pagerank by installing a Google toolbar and enabling the PageRank feature. Note that having a high Pagerank alone does not mean that the link you are getting on that site is high quality.

Back Links or Inbound Links of the Website
A website can have a Pagerank of 3/10 but how long do you think it will remain like that? Well, no one knows for sure. However, if the website has a good number of backlinks, the probability that its pagerank will retain or increase is higher. In checking backlinks, use the Yahoo Site Explorer. You should also check if the links are coming from different or just a few websites. Of course, it is better if the backlinks are coming from many different websites rather than a single or few websites.

Quality and Relevant Content
Having a link on just any website does not help your own website. Your backlinks should come from websites relevant to yours. If your website is about blogging and making money online, then a link from real estate websites will not help you much. A website that has quality content related to internet and blogging is what you should be looking for. Avoid websites that have duplicate or copied content. You can use Copyscape to check if the website you are acquiring links for do not have duplicate content.

Age and History of Websites
Links from older and well established sites are better for SEO. Just make sure that the domain of the website you are buying or exchanging links from has a clean history. Being clean mean it was not previously an adult or gambling related website which was then made to a fitness website. In checking the domain age of a website, you can use the Whois Tool of Domain Tools.

Through this whois tool, you can when exactly the domain of the website was registered, the name of domain registrar, nameservers used by the website and the IP address of the website. For the website’s history, you can check the archived history of a website through the Wayback Machine of Archive.org.

Number of Outbound Links
Always check how many outgoing links does the web page your link will be placed on currently have. If possible, negotiate with the webmaster, link broker or your link exchange partner on the maximum number of links they will place on the page. One page can only have a certain amount of “Link Juice” that it can pass to the websites it is linking to and that Link Juice is shared by all outbound or external links. This means that the less external links the webpage has, the more weight or “Link Juice” it can pass to your website.

Multiple IP Addresses
Search engines also analyze the IP addresses of the websites that link to your website. If the all websites that link to yours come from the same class-C and class-D IP addresses, those links will be considered as spam. The backlinks that you acquire should at least come from different class-C IP address. Gaining backlinks from different class-D IP addresses is not good enough and will still be flagged as spam. To find out the IP address of a website, you can use the Website IP Address Search Tool of Self SEO.

Search Engine Rankings
Acquiring a link from a relevant website that is ranking high in search engines is a big plus. However, you can rarely acquire such links. This is because most of these websites are also your competitors who are willing to spend time and money in promoting their websites in search engines. But you’ll never know when you might bump into a really high ranking website that’s selling links. Be sure to grab the opportunity if you bumped into one.

Traffic and Visitors
Another huge plus for the links that you are going to buy and exchange with is traffic. Though traffic does not affect search engine results, you’re getting your money’s worth if you get a link on a high traffic website. This is like hitting two birds with one stone. You can increase your search engine rankings and get your site promoted through referral of visitors at the same time. Most of the time, websites with high pagerank and high volume of traffic are really expensive.

Those are the things that you should be checking when buying or trading links with another website. Most of the time, you will not get positive results from some of the things evaluated above but deciding whether to purchase of trade links depends on what you think matters more. Is it pagerank, domain age, history of website or traffic? This is one aspect of internet marketing where SEO specialists and other search engine marketing people differ.

Before you actually purchase links, try some of these link evaluation methods to learn and understand how they actually work. This will prevent you from buying or trading with low quality links and will maximize your money’s worth in buying links.

Pagerank Update – Sooner Than Expected

Joedel — Sat, 27 Sep 2008 14:41:20 +0000

Google pagerank is usually updated around every after 90 days and it has only been 60 days since the last PR update which also occurred in the third quarter of this year. Just a couple of hours ago, I found out that one of my blogs dropped from PR4 to PR0. Not convinced with what page rank the Google toolbar showed me, I used a few PR checker tools to recheck my blog’s PR. Unfortunately, I got the same results over and over again. I manually checked the pagerank of all of my blogs and overall, the result of this Google page rank update is not really good for me.

I actually expected the next update to occur around the end of October 2008. To be honest, I did not have enough time to make sure that my blogs retain their pageranks. This is the reason why most of my blogs’ PR’s dropped. There are no surprises though for this blogging tutorials blog as its PR remains at page rank 3.

Well, I guess owners of weblogs and webmasters can now start working for the next update. Let’s just hope that Google gives us a good Christmas gift for the next pagerank update.

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Third Quarter Pagerank Update – What is PR?

Joedel — Sat, 26 Jul 2008 16:25:20 +0000

The visible PR (Pagerank) which can be found in the Google toolbar officially updated today. This is an exciting day for all webmasters and blog owners because all are hoping to increase the PR of their websites and weblogs. But what really is Pagerank and what is there to be excited about the PR update? Since another Pagerank update occurred today, I thought that this is the best time to talk about what Pagerank really is and how valuable it is for webmaster and bloggers or blog owners like us.

What is Pagerank and its uses?

Google is a titan internet company that is primarily a search engine. Majority of internet users are using Google as their search engine in looking for any information that they need. This is why webmasters and search engine marketers have a huge concern about gaining high rankings for their targeted keywords. In short, higher Google rankings means more traffic, exposure and most importantly, money.

Google uses different calculations to be able to return the most relevant search results for queries and the PageRank algorithm or technology plays a huge part on these calculations. PageRank is simply the importance of a webpage on the internet that is scaled from zero to ten (0-10).

There are two main reasons why website owners, webmasters and bloggers want their websites to have high pageranks:

To achieve organic Google rankings and rank high on targeted keywords.
To earn money by selling sponsored or paid links on their high PR web pages to website owners looking to achieve organic Google rankings. People will pay more for links on pages with higher PR.

What is my websites’ or blogs’ PR?

You can check the Pagerank of your blogs or website by installing a Google toolbar and enabling the PageRank. Another way is by using PR checking tool such as SEO Logs PR Checker, Check PageRank, Dig Page Rank and Blog Flux PR checker.

How can I increase the Page Rank of my websites?

The concept of PageRank revolves around links and it can be obtained, increased and passed through linking. If you want to increase the PR of your website, you should obtain links with various PR for your website. However, do not ignore PR0 links as all links count in increasing your Pagerank. If you are also looking to optimize your website, you should use your targeted keywords as the anchor texts for links pointing to your website. Build your backlinks! This sounds easy but it will require a lot of your time and effort.

This blogging tutorials blog currently retained its pagerank to PR3 during the recent update. The visible PR updates approximately every 90 days so we have lots of time to build our blogs’ links and increase their PR in the next update.

Link Building in SEO

Joedel — Sat, 26 Jan 2008 23:06:36 +0000

Link building forms an integral and pivotal role in the field of Search Engine Optimization (SEO). It is the method of obtaining links from external website and sources to improve one’s own website through direct access by internet users and search engine rankings. The most effective way to increase the page ranking in a search engine is by paying for links and reciprocal linking. Talking about SEO, let us get an overview about its concepts. Search Engine Optimization or SEO is the process of improving the volume of traffic to a particular website from different search engines using different algorithms.

Link building generally enhances the top ten positions in different search engines like Google, Yahoo, MSN and so on. With link building flow of traffic to a particular website can be increased. Link popularity is an important factor in link building. Link popularity is the number of links from external sources that link to your website. More the number of linking to your website more is the popularity gained thereby increasing the traffic consequently the page rank will increase in the search engine. There are different types of link building that Search Engine Optimizers use. One of the most popular linking used is the one-way links where you can get a link without giving a link back.

With link building program you can start your own business of internet marketing. With a proper SEO technique and precise link building method you can make your business blossom. In online marketing the main important thing is to promote the website which can be done by proper SEO and link building. So the significance of link building is immense if being properly and logically done.

We have seen many famous online business marketers have gained phenomenal success by making money online. The reason being more users have browsed through the websites as a result more revenue is generated. The reason for popularity is the link building techniques by SEOs which the owners of these websites hire.

Overall, it is imperative that if you have your own website be it for the purpose of online marketing or any other purpose ensure that you have appointed right SEO who will correspond with good link building techniques and earn revenue for your website.